Constructive Information About PPC Campaigns
It is a known fact that every time you run a pay per click (PPC) search ad, you face a tremendous challenge and it’s not made easier by the number of other advertisers competing for the same spot. There are a few things you can do to increase the odds that you’ll get a click-through with a conversion.
What contributes for a successful campaign?
As a professional PPC account manager I understand how hard it can be managing a campaign. It is important to monitor every single keywords, ad groups, bids, match types, tracking, and more. However, one important thing that I would like to highlight is the ad writing (ad copy) itself. In fact, it seams to be appearing that one piece of the puzzle that is most obviously neglected and that ends up costing advertiser’s money, clicks, and customers. It is important to have a high quality and targeted ad copy in you campaigns.
You will achieve huge benefits, if you can enhance the quality of the ad copy in your PPC search ads. By doing this you can improve your traffic, your quality score, lower your cost per click and ultimately increase your revenue or whatever you hope to gain from increased conversions.
There are few vital things to remember forever that will assists you perk up the ad writing on your PPC search ads to make them more effective:
- Make sure the ad copy matches the targeted keywords and theme.
- Monitor your conversion rate closely.
- Include call to action in your ad writing, for example: buy now, call now etc.
- Include benefits such as free shipping, free expedite shipping, free inspection etc.
If you follow this way, you should be able to launch successful PPC campaign that is more powerfur and attain your target by passing through any impediments!