To begin pay-per-click advertising, it helps to understand how a Google account is structured. This may not be fully clear without also looking at your own PPC account in Google Adwords, so if you don’t have one yet, perhaps you should bookmark this post until you do. This is the structure of a Google PPC [...]

One of the basic components of a Google PPC campaign is the ad group. Within the ad group, you write your ads and place your keywords — learn more about ads and keywords. Google seems to prefer ad groups with commonly themed keywords. For example, Google would probably prefer this group of keywords:   orthopedic [...]

Each pay-per-click (PPC) ad features a destination URL: When a potential customer clicks on a PPC ad, she is taken to your website. The destination URL is the URL of the specific page that she’s taken to. This page is called the landing page. It’s important to choose the most relevant landing page for your [...]

The text of a PPC ad should be written to get potential customers to click on the ad’s link to your site. So when writing a PPC ad, ask yourself the question, Why should people choose my business over my competitors? Before you start writing, you should type your basic keywords into Google (and other [...]

Online marketing Redondo Beach : Knowing some basic HTML can be a powerful tool to an Internet Marketer. Here are five things that can help! Images Using images on your webpage is a always a great way to illustrate your point and grab attention to what you are writing about. What we do need to [...]

Internet marketing Burbank :  So you have a YouTube channel which has some pretty good videos on it and a decent amount of views. But, are you getting the most out of your YouTube presence? With about 3 billion views a day, YouTube is the second largest search engine behind Google. To get the most out of your youtube [...]

Locally focused advertising in social media is expected to grow at annual rate of 33% from $400 million in 2010 to $2.3 billion by 2015, according to a new forecast from BIA/Kelsey. That would make local advertising roughly a third of the total of $8.1 billion in U.S. social media ad revenue that the research [...]

Social media is a force to reckon with in the marketing world. It can make you an overnight celebrity. It can make you into the most hated person in the world. It can turn your world upside down, or right side up. All depends on how you use it. Here are 5 statistics you should [...]

Twitter is a great way to connect with your target audience and get more customers for your business. But most people just have an account and don’t really know what to do with it. Here are some ways to get more out of your twitter account. 1) Twitter is a good way to make connections [...]

The buzz today (and for a while now) has been all about the Kardashians. Specifically, Kim. Being in the media all the time has got to get tiring. I would like to say that I believed her marriage to Chris Humphries would last, but of course it didn’t. I guess the real question you should [...]